Reuse one catalog image as the reference for ads and social.
October 2, 2026
A strong catalog still is an asset twice: once on the product page, once in a lifestyle campaign. Generate the packshot first, then send it as a reference so the second image keeps shape and color while the scene changes.
Lock the product, rewrite the world
In the lifestyle prompt, say “this exact bottle” or “this exact jar” and describe only the new place: trail rock at golden hour, bathroom shelf, rainy windowsill. Do not re-describe the product materials unless you want them to drift.
Step 1: white or seamless background, even light, full object.
Step 2: reference the step-1 image, place it in a scene, match aspect to the channel.
Keep both files in one project so the set stays together.
FAQ
Why does the product sometimes change?
The reference model can still reinterpret details. If it drifts, tighten the prompt (“exact same label color, same cap”) or regenerate with another seed.
Can I upload my own packshot?
Yes. Upload your photo as a reference in Image mode, then write the lifestyle prompt the same way.
